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Johnson Controls-Hitachi Air Conditioning India announces aggressive expansion plans to strengthen its presence in Punjab. Launch of the exclusive Hitachi Home in the Chandigarh and Panchkula markets
Published on March 18, 2021
New Delhi: Johnson Controls – Hitachi Air Conditioning India Limited, the joint venture of Johnson Controls and Hitachi Appliances, Japan, and manufacturer of India’s one of India’s premium air conditioning brands, Hitachi, is optimistic and ready to become the market leader in Punjab. The company has announced its aggressive expansion plans to expand its channel partner network and strategic alliances in the promising air conditioning market in Punjab. In an effort to provide consumers with the ultimate product experience, ease and convenience, the company has opened two exclusive Hitachi branded stores called “Hitachi Home” in Chandigarh and Panchkula. Hitachi Home is designed to provide a single point of contact for local consumers to experience Hitachi’s breathtaking designs, groundbreaking innovations and product solutions for home air conditioning under one roof.
The company has also announced the launch of its exciting line of new indoor air conditioners in 2021. Hitachi Cooling and Heating India offers a wide range of more than 30 models and more than 90 part numbers in the Room AC category suitable for all time. The changing need of Indian customers for residential and commercial space for their homes, villa stores, boutiques, offices, etc.
Inspired by nature and its Japanese roots, the new aesthetically pleasing and first-class looking product range includes the first ambient light from Hitachi Cooling and Heating, which was introduced for the Indian market. With the change of the set temperature of AC, the ambient light informs you about the surroundings. Ambient light blue color means that it is a cool ambience, and similarly green color and red ambient light color indicate comfort and warm ambience around you. Hitachi Cooling and Heating India’s new stunning “iconic wave design” is inspired by the naturally existing wave shape, and the fusion line is inspired by Japanese Kintsugi art. The company has also launched a new airCloud Home app for its Wi-Fi enabled ACs with intelligent geo-fencing and voice commands, as well as a host of other futuristic climate products and technologies.
Johnson Controls-Hitachi Air Conditioning India Ltd. has partnered with Electronic Center, Chandigarh’s premier consumer electronics store, to open the exclusive Hitachi Home retail store in Sector 35-B, Chandigarh. Panchkula, the new Hitachi Home retail store in Sector 16, is partnering with New Bansal Electronics.
Inauguration of ‘Hitachi Home’ in Chandigarh, Mr. Gurmeet Singh, Chairman and CEO of Johnson Controls – Hitachi Air Conditioning India Limited On this: “Our expansion and expropriation strategy focuses on investments in brand building, the development of energy-efficient products, the strengthening of our canal network and the improvement of our post-sale services. Hitachi is committed to setting new milestones in customer satisfaction with its world-class products and solutions. Our innovations are designed with consumer needs in mind, because at Hitachi, “new starts with you”. “
“Working with our sales partners is high on our priority list and we appreciate their contribution and support to our mutual growth. The Electronic Center in Chandigarh and New Bansal Electronics in Panchkula are our proud channel partners with a strong influence on their respective markets. It is our constant aim to respect and value such partners as they play an important role on our journey. ” Mr Singh added.
Speaking of partnership, Mr. Arun Goel, MD, Electronics Center, Chandigarh In addition: “For 40 years the Electronic Center in Chandigarh has seamlessly offered its customers great products of high quality brands. We have had a long and enriching relationship with Hitachi Cooling and Heating and we are very excited to begin this new journey with the brand. The state-of-the-art Hitachi Home Adventure Zone will feature a unique product display area that will showcase Hitachi’s diverse range of home cooling solutions. These products are shown live for better understanding of consumers. “
Hitachi currently has a strong nationwide distribution network. It currently consists of over 10,000 sales outlets and more than 290 exclusive sales and service partners. In order to become the most popular air conditioning brand in the country, the company, with its good market share and high brand recall in the top 20 metropolises, is now concentrating on expanding its reach through deeper penetration of tier 2 and tier 3 cities .
Mr. Ravi Bansal, Owner, New Bansal Electronics, Panchkula said: “Our longstanding collaboration and experience with Hitachi has been very satisfying and enriching. It gave us the best platform to perform excellently in the rapidly growing residential and commercial cooling segment. Panchkula customers are very progressive and demand the best quality products. We are confident that our new and exclusive ‘Hitachi Home’ in Panchkula will enable our customers to give them the opportunity to own a Hitachi that prides itself on other brands of air conditioning. “
Hitachi Cooling and Heating aims to reach every Indian household and India’s leading air conditioning brand with its innovative range of products, world-class domestic manufacturing facilities, world-class research and development facilities and a continual pursuit of providing customers with a better post-sales service experience offer to be. The company has aggressive plans to promote and advance ACs for “Made in India” and intends to cut imports of its components by nearly half and exports to triple over the next three years.
