Johnson Controls – Hitachi Air Conditioning India Limited, the joint venture of Johnson Controls and Hitachi Appliances, Japan, and manufacturer of India’s one of India’s premium air conditioning brands, Hitachi, is optimistic and poised to become the market leader in Punjab. The company has announced its aggressive Expansion plans Expansion of the channel partner network and strategic alliances in the promising market for air conditioning systems in Punjab.
In an effort to provide consumers with the ultimate product experience, ease and convenience, the company has opened two exclusive Hitachi branded stores called Hitachi Home ‘in Chandigarh and Panchkula. Hitachi Home is designed to provide a single point of contact for local consumers to experience Hitachi’s breathtaking designs, groundbreaking innovations and product solutions for home air conditioning under one roof.
The company has also announced the launch of its exciting line of new indoor air conditioners in 2021. Hitachi Cooling and Heating India offers a wide range of over 30 models and over 90 part numbers in the Room AC category that appeal to everyone – developing the demand of Indian customers for residential and commercial space for their home, villa stores, boutiques, offices etc.
Johnson Controls-Hitachi Air Conditioning India Ltd. has partnered with Electronic Center, Chandigarh’s leading company Consumer electronics Business to open an exclusive Hitachi Home retail store in Chandigarh. The new retail store ‘Hitachi Home’ in Panchkula works with New Bansal Electronics.
Gurmeet Singh, Chairman and General Manager of Johnson Controls – Hitachi Air Conditioning India Limited, opened Hitachi Home in Chandigarh, saying, “Our expansion and expropriation strategy is focused on investing in brand building, developing energy efficient products and strengthening our channel network and improving our post-sale services. Hitachi sets new standards for customer satisfaction with its world class products and solutions. Our innovations are designed with consumer needs in mind, because at Hitachi, “new starts with you”. “
“Working with our sales partners is high on our priority list and we appreciate their contribution and support to our mutual growth. The Electronic Center in Chandigarh and New Bansal Electronics in Panchkula are our proud channel partners with strong points in their respective markets. It is our constant aim to respect and appreciate such partners as they play an important role in our journey, ”added Singh.
About the partnership, Dr. Arun Goel, Electronic Center, Chandigarh: “For the past 40 years, the Electronic Center in Chandigarh has seamlessly offered its customers great products from high quality brands. We have had a long and enriching relationship with Hitachi Cooling and Heating and we are very excited to begin this new journey with the brand. The state of the art The Hitachi Home Adventure Zone has a unique product display area showcasing Hitachi’s diverse range of home cooling solutions. These products are shown live for better understanding of consumers. “
Hitachi currently has a strong nationwide distribution network. It currently consists of over 10,000 sales outlets and more than 290 exclusive sales and service partners. In order to become the most popular air conditioning brand in the country, the company, with its good market share and high brand recall in the top 20 metropolises, is now concentrating on expanding its reach through deeper penetration of tier 2 and tier 3 cities .
Ravi Bansal, owner of New Bansal Electronics, Panchkula, said, “Our longstanding collaboration and experience with Hitachi has been very satisfying and enriching. It offered us the best platform to distinguish ourselves in the rapidly growing residential and commercial cooling segment. Panchkula customers are very progressive and demand the best quality products. We are confident that our new and exclusive ‘Hitachi Home’ in Panchkula will enable our customers to give them the opportunity to own a Hitachi that prides itself on other brands of air conditioning. “
Hitachi Cooling and Heating aims to reach every Indian household and India’s leading air conditioning brand with its innovative range of products, world-class domestic manufacturing facilities, world-class research and development facilities and a continual effort to provide customers with a better post-sales experience. The company has aggressive plans to promote and advance. ‘Made in India‘ACs and aims to cut its component imports by almost half and to increase exports threefold over the next three years.