- To put up new manufacturing of ACs and components plant in Andhra Pradesh classifying Daikin as the largest exporter of HVAC equipment from India
Daikin Air-conditioning India Ltd., a 100% subsidiary of Daikin Industries Ltd., Japan, the world leader, in partnership with K S Trading conducted a sub dealer meet for room air-conditioners involving more than 100 channel partners and participants.
Daikin has been successfully growing and serving the Sri Lankan market with a set of eight FTA-approved RA models in the inverter and non-inverter category. In the commercial air-conditioning space, Daikin has been able to create a strong brand footing with its technologically superior Sky Air, ducted, VRV, Chiller and Airside products. All Daikin products boast of future ready technologies that empower the customers to manage the quality of air conditioning across their premises.
Exports Daikin India Vice President Manoj Agarwal said: “The Daikin partnership with K S Trading mirrors our collective commitment to aggressively expand and utilise the distribution network to increase the product reach across the length and breadth of Sri Lanka. Today Sri Lankans are well exposed and experienced with the global product and quality, and Daikin is committed in offering the best in the class to the astute consumers. This partnership will ensure the product availability and experience to a wide population of Sri Lanka. We shall seamlessly engage with these sub-dealers and utilise our strength in training to upgrade the skills of these partners and support them in growing their businesses and exceeding customer needs.”
“At Daikin we have a vision for products that are designed to serve the needs of every consumer. With ACs now becoming a necessity, there was a need for a radical change in product innovation and standards in order to serve the emerging consumer aspirations. The Daikin AC’s will empower the growing Sri Lankan population to upgrade from outdated and older technologies without any impact of high energy consumption charges.”
Daikin India recently signed the land purchase deal at Sri City, Andhra Pradesh, for manufacturing of ACs and components as part of the recently announced PLI scheme by the Government of India in the AC manufacturing space, entailing an investment of INR 10 billion during the first phase. This new facility will augment the capacity from the current 1.2 mn RA units to 2.5 mn units, classifying Daikin as the largest exporter of HVAC equipment from India. Coupled with this Daikin will embark upon an aggressive advertising campaign involving to take the brand closer to the consumers.