Marc Anthony Hair Care, a brand with over 27 years of salon and product expertise, has entered the bond repair category with a clinically proven new collection: Repair Bond + Rescuplex.
Hair bonds are structures that link polypeptide chains of amino acids together that make up hair’s protein content. There are three types of bonds: hydrogen, salt and disulfide. Hair bonds can become weak or break over time from repeated hair coloring, chemicals, heat, daily styling and pollution resulting in hair that is weak, dry and dull.
The strong disulfide bonds give hair elasticity and account for a significant amount of hair’s strength. Repair Bond +Rescuplex specifically targets these disulfide bonds to restore a critical part of the molecular structure.
The system of products is formulated with a Rescuplex Bond Rescue Complex to repair hair’s damaged bonds including disulfide bonds, which are the same bonds repaired by the leading salon brands.
The collection consists of: Repair Bond + Rescuplex Daily Care Shampoo; Hair conditioner; Repair & Protect Leave-In Treatment; and Concentrated Hydrating Mask.
The Repair Bond + Rescuplex system reinforces and protects hair on a molecular level and is clinically proven to rebuild and maintains hair’s damaged disulfide bonds. Unlike many other bond repair solutions, the innovative composition of Rescuplex, with a specific polymer chain length, provides increased affinity to the hair resulting in improved performance. In molecular testing studies, up to 50% of damaged disulfide bonds were recovered.
Key ingredients & benefits
Formulated with Rescuplex Bond Rescue Complex and a blend of power ingredients like rice bran oil, rosemary oil, hydrolyzed quinoa and vitamin C for improved moisture, elasticity and shine, the Repair Bond +Rescuplex system protects disulfide bonds from initial damage, repairs broken bonds and strengthens hair.
“Marc Anthony has a track record for bringing professional quality products to consumers at an affordable price,” said Mina Kim, vice president of brand marketing at MAV Beauty Brands. “At a time when consumers are making more discerning choices with their spend, we want to ensure everyone has access to a salon quality bond repair solution. I am thrilled with the amazing consumer feedback and clinical testing results that prove you don’t need to spend a lot to get true disulfide bond repair.”
In clinical trials, 111% saw stronger hair; 140% smoother hair; 129% shiny hair; and 90% improvement in breakage.
Each product in the four-part Repair Bond + Rescuplex system has a suggested retail price of $9.99 and can be purchased at Walmart, Amazon, CVS, Rite Aid and other retailers.
