Johnson Controls-Hitachi Air Conditioning India expands expansion in Punjab
By Retail4Growth Team | March 19, 2021
The company has also opened two exclusive Hitachi branded stores called Hitachi Home in Chandigarh and Panchkula.
Johnson Controls – Hitachi Air Conditioning India Limited, the joint venture of Johnson Controls and Hitachi Appliances, Japan, and manufacturer of India’s one of India’s premium air conditioning brands, Hitachi, is optimistic and ready to become the market leader in Punjab. The company has announced its aggressive expansion plans to expand its channel partner network and strategic alliances in the promising air conditioning market in Punjab.
As part of its expansion plans, the company has also opened two exclusive Hitachi branded stores called Hitachi Home in Chandigarh and Panchkula. Hitachi Home aims to provide a single point of contact for local consumers to experience Hitachi’s breathtaking designs, groundbreaking innovations and product solutions for home air conditioning under one roof.
Johnson Controls-Hitachi Air Conditioning India Ltd. has partnered with Electronic Center, Chandigarh’s premier consumer electronics store, to open an exclusive retail store for Hitachi Home in Chandigarh. The new retail store ‘Hitachi Home’ in Panchkula works with New Bansal Electronics.
Inauguration of ‘Hitachi Home’ in Chandigarh, Gurmeet Singh, Chairman and CEO of Johnson Controls – Hitachi Air Conditioning India Limited, said, “Our expansion and expropriation strategy focuses on investing in branding, developing energy efficient products, strengthening our channel network and improving our after-sales services. Hitachi sets new standards for customer satisfaction with its world class products and solutions. Our innovations are designed with consumer needs in mind, because at Hitachi, “new starts with you”. “
Speaking of partnership, Arun Goel, MD, Electronics Center, Chandigarh said, “For the past 40 years, the Chandigarh Electronic Center has seamlessly delivered great quality branded products to its customers. We have had a long and enriching relationship with Hitachi Cooling and Heating and we are very excited to begin this new journey with the brand. The state-of-the-art Adventure Zone at Hitachi Home will have a unique product display area showcasing Hitachi’s diverse range of home cooling solutions. These products are shown live for better understanding of consumers. “
Hitachi currently has a strong nationwide distribution network. It currently consists of over 10,000 sales outlets and more than 290 exclusive sales and service partners. In order to become the most popular air conditioning brand in the country, the company, with its good market share and high brand recall in the top 20 metropolises, is now concentrating on expanding its reach through deeper penetration of Tier II and III cities.