The CEO of the German automaker, Porsche said at today’s annual press conference that it has discussed cooperation projects with Apple. Porsche CEO, Oliver Blume said the company has discussed “exciting joint projects” with Apple. However, both companies are yet to decide whether or not to proceed with the projects. Regarding this matter, netizens have speculated that Apple is going to cooperate with Porsche to produce its own Apple Car. Nevertheless, Mark Gurman reveals that at least he has not seen any signs of cooperation between Apple and Porsche in the field of car manufacturing. What he knows about Apple Cars include: using the iPhone to control in-car equipment such as air conditioners, seats, and radios.
In recent years, Porsche has worked closely with Apple to provide more native car experiences. It integrates Apple’s services with the vehicle’s infotainment system. The likes of the Apple Music app as well as the Apple Podcasts app are now compatible with Porsche Car Voice.
Regarding the car project, here is what an insider has to say
Apple is internally targeting a launch of its self-driving car in four years, faster than the five- to the seven-year timeline that some engineers had been planning for last year. But the timing is fluid, and hitting that 2025 target is dependent on the company’s ability to complete the self-driving system – an ambitious task on that schedule.
Apple Car Project Specifications
Apple is working hard to realize its car project. However, the company has specifications and targets for its supply chain. According to Citi Securities, there are four major conditions that Apple needs.
The first is that Apple needs its production bases to be in the U.S. Nothing else is acceptable, not Mexico, and certainly not China.
The company will also need a supply chain system of batteries, screen panels, and semiconductors.
As for the car design, Apple is more than efficient in this regard. However, the supply chain for other components, the company will have to rely on Asia. The car market is so huge and it is up to $10 trillion. Like many other companies, Apple doesn’t want to miss the chance. So once it enters the market, all traditional car brands will suffer a lot.
Morgan Stanley technology analyst Katy Huberty wrote in a separate note
“Our experience suggests an even greater bias to the upside on autonomous vehicles adoption within a few years of an Apple Car launch,”