How much are you spending on your HVAC advertisements? How fruitful has PPC been for your brand?
A great SEO strategy is the #1 differentiating factor for successful HVAC brands. After all, 92.18% of the world is on Google.
Did you know that 97% of people first check online before reaching out to you? Of these, 75% never check the second results page!
These numbers might seem overwhelming at first. Let’s change that by giving you actionable steps to improve your HVAC SEO.
What Does SEO for HVAC contractors entail?
An HVAC SEO strategy includes different methods to optimize your HVAC website, so you rank higher on search results and increase your click-through rates.
When your customer searches for “air conditioner installation” or “air duct cleaning,” your website could show up as the first result with a good HVAC SEO marketing campaign.
Three things that your campaign would include:
- Creating local HVAC SEO pages on your site.
- Optimizing Google My Business profile and Google Maps listings.
- Building NAP citations (Name, Address, Phone number).
An SEO-optimized blog that addresses all customer concerns and has great backlinks is a cherry on top of the cake for your business. That said, let’s dive into the other ways you could improve SEO for HVAC:
Proper Keyword Research
Keywords help search engine bots to give relevant results to a visitor’s query. For example, if your HVAC company is in Los Angeles, keywords like “HVAC Los Angeles” or “Los Angeles AC repair” on your web pages would help Google and other search engines show your website as a relevant search result.
A keyword research tool like Google AdWords or Ahrefs can help you gather the right keywords for your brand. SEO for HVAC includes using these keywords in headers, copy, and HTML codes throughout your website.
Ensure that your copy doesn’t look unnatural to a reader as Google plagiarizes websites for keyword stuffing. If you wish to rank for multiple keywords, we suggest creating multiple pages with the right keywords and phrases to benefit your users.
Optimize Google Listing
If you already haven’t already, register your business on Google My Business. After filling out your details on Google, send a postcard to verify your business. It usually takes anywhere from 7-14 days to get verified.
Once your GMB profile is all set, SEO for HVAC companies includes adding your researched keywords in your profile description, services, and products.
Additionally, you can add attributes as well as questions and answers related to your business. As this is a local listing for your business, ensure your NAP (Name, Address, Phone number) is right. Add the working hours, COVID-19 restrictions, and other information you think is relevant to your customers.
Optimized HTML Elements
With the advent of voice search, ensure you optimize your website with long-tail keywords that address the exact phrases your customer searches for.
Also, as discussed earlier, ensure you add keywords that optimize your site for local search. For example, use keywords like “HVAC services Los Angeles CA.” Add keywords within your:
- Web page URL: www.hvaccompany.com/hvac-service-losangeles-ca
- Main Title (H1): Top HVAC Repair Services in Los Angeles, CA
- Subheadings (H2, H3, H4): Los Angeles HVAC Services Available
There’s no limit on the web pages you can create for your services, so you should create a new page for each city/ region you provide your services in. Add a mix of high competition and low-hanging fruit keywords to your meta tags and content to optimize SEO for your HVAC company.
Citations are a great way to build social credibility and expand visibility. Your potential customers are looking for a trustworthy business, and that’s why your SEO for HVAC contractors plan of action should include getting listed on directories like:
- Facebook for business
- Angie’s List
- Local City of Commerce directory pages
Here’s all that your customers look for about your business apart from your NAP (Name, Address, Phone number):
- About your brand
- Working Hours
- Images & Videos
- Location serviced
- Customer reviews
- Social Media links
- Questions and answers
Apart from these, having an informative blog, engaging social media accounts, and answering questions on platforms like quora are great ways to include content marketing strategies to stand out from your competition.
Having to worry about all these SEO strategies constantly while taking care of your business is unnecessarily stressful. That’s why you should look for an expert HVAC SEO company for your SEO needs. A top agency that provides HVAC SEO services knows all the ways your brand can rank higher on search engines while being cost-efficient. So why wait? Partner with an experienced HVAC SEO agency now!